Reaching, teaching the new generation demands new skills
The Alpha Generation, born 2010–24, are often described as “digitally-dependent” since they receive, on average, some 237 digital communications every day — primarily because they obtained a smartphone by age 10. “The whole world is speaking to their hearts, and the church is a minor, though significant, instrument speaking to them,” noted Shelly Melia of […]
Church leaders and building bridges with Generation Alpha
Members of Generation Alpha present a challenge to outreach ministries of today’s churches since their values differ from their parents’ and teachers’ generation. “Alpha are the sixth graders and younger,” Jana Magruder explained. “They’re expressive individuals whose worldview is unique, and they’re global citizens because of the internet.” Magruder, strategic initiatives director of LifeWay NextGen, […]